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2 September 2007: What we need now is more Azumanga Daioh

Sakaki, Kagura, Osaka, and Tomo
This is not a Danbooru breast-comparison chart.

I'm re-watching Azumanga Daioh again. This time I'm leaving my ADV DVDs on the shelf, and just watching the Triad fansubs—partially because of ADV's "MISS SAKAKI" faggotry, but also because I find it entirely too inconvenient at the moment to swap DVDs and cycle through pointless menus, etc.

Tomo, Yomi, and Chiyo
Tomo, Yomi, and Chiyo.

E/N Warning: I originally watched Azumanga Daioh during an especially demanding time. I didn't really have time for, well, anything...but I sacrificed sleep to watch episodes of Azumanga Daioh because the show always made me laugh my ass off.

Sayaka
Sayaka from Oku-sama wa Mahou Shoujo.

As an aside, those of you who really enjoy the music in Azumanga Daioh are encouraged to give another J.C. Staff series a try: Oku-sama wa Mahou Shoujo. It's a vastly underrated series, which suffers because it didn't capture the attention of a better-known fansubbing group, and because its initial episodes are a little overt with the fan service levels. Oku-sama wa Mahou Shoujo is no Azumanga Daioh to be sure, but it is amusing enough, and the background music is very similar.

Osaka, Chiyo, and Sakaki
Osaka, Chiyo, and Sakaki.

Actually, I ended up marathoning Azumanga Daioh before I finished writing this entry. My original review still stands. I don't think I even have much to add, except perhaps this:

In light of this year's fervor over Suzumiya Haruhi no Yuuutsu, it is important to remember the tremendous fanbase devoted to Azumanga Daioh during its prime. That Bandai enjoyed great success with its The Melancholy of Haruhi Suzumiya launch compared to ADV's Azumanga Daioh failure is at least partially attributable to the degree to which ADV fucked it up.

Haruhi
Haruhi.

Certainly the timing of the sales and the expansion in the market itself over the years contributed to the differences in the two North American releases, but it should be obvious to fans of both shows that ADV's stumbles marketing Azumanga Daioh coupled with the MISS SAKAKI-type curiosities seriously cost ADV a tremendous opportunity. I'm not going to break down the differences point by point, but a large one to consider is Bandai's (at least tacit) willingness to embrace (and market directly to) fans of the show who had already seen it via downloading fansubs or streaming YouTube—a sharp contrast to ADV's doctrines.

Yukari and Nyamo
Yukari and Nyamo.

Think of it as the triumph of Web 2.0 mumbo jumbo versus the old and busted obstinate way of doing things. ADV, like everyone else, knows fansub-watchers buy DVDs. Think of it this way: Every series offered with a "collector's box" edition of the set's first DVD is obviously geared towards people who have already watched and enjoyed the show. Who else would buy the collector's box edition of a show they had never seen? Wouldn't it make more sense to offer the collector's box with the last DVD? And yet, although ADV will grudgingly acknowledge the inspired-by-fansubs market exists, it won't (or at least didn't) embrace it.

Tsuruya
Tsuruya.

Osaka
Osaka is actually a genius. I swear.

For neophyte anime fans who are only still reading this because I mentioned The Melancholy of Haruhi Suzumiya, you should also watch Azumanga Daioh because Tsuruya's seiyuu, the megas-talented Matsuoka Yuki, also voiced (the vastly different) Osaka.


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