I also own Sony phones.

I bought AKG K701 headphones in 2011. These are the same headphones Mio wears in K-On!, but I think I can at least claim I did not buy them because of Mio since I sort of hated what few episodes of K-On! I even watched. (I did like the movie, though.) But, on the other hand, I did at least know these were "the Mio headphones" when I bought them. Sure, I was already considering these AKGs before I even learned of the K-On! connection, but I can't necessarily argue that the increased awareness generated by the buzz following their appearance in the anime had no influence on my decision to ultimately buy them.

NFC pairing is also magic.

Then there's the Sony MDR-100ABN headphones that I bought in 2018. Their appearance in Sword Art Online: The Movie —Ordinal Scale— most definitely factored into my decision to buy them. Sure, I was in the market for both wireless and noise-cancelling headphones, but the fact that I specifically purchased the Asuna-flavored version was absolutely influenced by the handful of seconds they appeared in the anime. (Wireless headphones are great around the house and having noise cancellation on a plane may as well be Goddamn magic, incidentally.) They were actually a little difficult to find because I bought them after their newer WH-H900N successors had been out for a while already. Hey, at least I didn't hunt down the insanely priced SAO-limited-edition ones (since I'm not not actually an SAO fan, despite appearances).

I still don't actually know what "Alicization" means, unless it involves energy beams to the face.

The final cours of Sword Art Online: Alicization - War of Underworld began on Saturday, picking up where it left off six months ago. First, a quick overview: Sword Art Online is the franchise. Alicization is its third major season (and once complete, will be four cours long—as long as the first two seasons combined). War of Underworld is the double-cours second half of Alicization.

I bet that sleep spell wouldn't have worked if Alice S. 30 had an N95 mask.

The original SAO cast was absent from most of the previous 12 episodes, which focused instead on Alice Sythesis Thirty, a UCLA Bruin introduced for the third season. Kirito has been present during War of Underworld, sort of, but relegated to mostly convalescing in a wheelchair while Alice S. Thirty pushed him around so he could be nearer to people who want him dead.

He's probably trying to figure out what's going on with your outfit.

Kirito has been showing signs that he's still awake somewhere behind his dead-fish eyes, so it's a cinch he's going to make his grand return at some point. Kirito's, uh, new best friend Eugeo also features prominently during the opening and closing credits of the new season, so maybe he's going to be back, too.

Somehow Asuna is the only one to recognize flying is a big deal.

Asuna and Sinon both joined the titular war at the end of the previous cours. Leafa and Klein logged in during the first episode of the current cours. So yeah, they're getting the old crew back together for the season's big finish. Fans of the original cast who have been dying for more Silica and Lisbeth deban presumably won't have to wait much longer. First-season characters are not the only thing that has returned, though. Sexual assault is also back.

I'm including the time the pope Jedi mind fucked Eugeo.

Actually, sexual assault has never really left. Attempted rape, etc., is such a common occurrence in the Sword Art Online franchise that I'm not sure I could name all the times it appears without accidentally forgetting a scene or two. I don't even object to its inclusion on principle, necessarily—it's just always contrived and presented so poorly and obnoxiously, though.

I can't rule out the possibility Suguha just enjoys suffering.

In the instant case, Leafa logs in, makes a new friend, and is instantly tentacle raped by an exaggerated over-the-top villain (the most common sort of villain in SAO). It goes beyond even the infamous first-season example involving Asuna. (That's specific enough to identify which one I mean, right?) Leafa suffers through it for entirely unconvincing reasons.

You can identify SAO villains because they all make this face.

Maybe Sword Art Online includes these scenes and presents them in this way because possibly a significant majority of SAO fans enjoy and appreciate them, but I'm optimistic enough to hope it's done out of deference to Kawahara Reki's light novels. I don't know how much the SAO anime deviates from the source material, but I sort of get the feeling that it's not doing it enough.

I don't remember Alice S. XXX wearing this outfit before.

If you listen to the commentary track for Sword Art Online The Movie: Ordinal Scale, it's quite obvious the production team changed or rejected a significant number of Kawahara's ideas and scenes. I can only guess at what the movie's original script might have looked like, but I think all but the most puerile viewers can identify with certainty which elements of the television show desperately needed re-working.

How's it going, Asuna? Good?

I enjoyed the first half of Sword Art Online: Alicization - War of Underworld because it focused mainly on Alice Synthesis Thirty. Sword Art Online is still Kirito's show, but he spent most of those episodes sort of mentally checked out while ol' 30 wheeled him around the war. Well, Kirito hasn't been doing a whole lot during the current cours either. His mind is still locked in the nightmare prison of his psyche, but XXX hasn't been dragging him around because Alice herself hasn't been around much. Mostly it's just Asuna and various other characters from previous seasons having a bad time.

Kirito is really busy right now, Eugeo.

About those various other characters.... Well, there is no way to talk about the following without spoiling Sword Art Online II and Sword Art Online: Ordinal Scale as well as episode 18 of War of Underworld, so avert your eyes if you care about that sort of thing.

Fortuitously, meeting Yuuki was not an SAO memory for Asuna.

I like watching Sword Art Online despite being dissatisfied with the vast majority of it. A notable exception is the "Mother's Rosario" arc (i.e., the AIDS arc) which I regard as legitimately good, or at least as good as SAO ever gets. Consequently, the very brief callback in the Ordinal Scale movie to Yuuki's gift genuinely resonated with me, and I still enjoy the scene now as much as I did the first time.

This was probably better in the books or if you hadn't already seen the Ordinal Scale version.

Episode 18 of War of Underworld also invokes Yuuki, but in a much less satisfying manner. I'm pretty sure this scene was originally written before the Ordinal Scale one, so you could argue the movie stole its thunder. In any case, Asuna drawing strength from Yuuki simply did not work for me in this instance. What did work was the appearance of Eiji and Yuna in the previous week's episode. I was legitimately surprised (largely because I failed to recognize them at all in their earlier cameo). I don't have strong opinions about Eiji or Yuna one way or another, but I enjoyed their surprise appearance.

LISTEN TO MY SONG!

There is something that I'm unsure about, though. As I understand it, anyone converting their ALfheim Online or whatever characters to enter the Underworld server risks permanent character death, which is why Lisbeth had such a hard time gathering support when she pleaded for help. So what character did Eiji use? Yuna, I imagine, just sort camps out on the old SAO server (which nobody has scrapped, luckily for her) and doesn't need to abide by any real rules, but Eiji was using an ALO character, right? Does it matter? Is he bummed that it's (presumably) gone now unless the dudes on the Ocean Turtle can get around to restoring it? Is there anything stopping Eiji from simply rejoining the way American, Korean, and Chinese griefers joined? For that matter, are any of them generating new characters and rejoining over and over? I get the feeling we're just not supposed to think about any of this.